Majid Mohammad Shafiee

Majid Mohammad Shafiee

Professor of Marketing and Business Management

About Me

Majid Mohammad Shafiee is an Associate Professor of the Department of Management at the University of Isfahan. He is the author of six books and several published papers at national and international levels in refereed journals and conferences. His research interests include competition, intellectual capital, brand management, and marketing communications. He is actively participating in a number of research projects at the University of Isfahan..

Faculty member
m.shafiee (@)
Department of Management, University of Isfahan, Isfahan, Iran

Professional Skills

Brand management
Consumer behavior
Tourism and hospitality
Sales and advertising

My current courses at universities and other organizations

Market analysis at University of Isfahan
May, 2012 - Present
Market analysis is a thorough assessment of a market within a specific industry. You will study the dynamics of your market, such as volume and value, potential customer segments, buying patterns, competition, and other important factors..
CRM at Different firms and universities
June, 2013 - Present
Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability..
English for Business Management at University of Isfahan
2011 - Present
Studying business English allows you to develop English language skills that are useful in an office or other business environments. Business English is the most widely used language in the global workplace. Many international companies have made English their common corporate language.



PhD in Business Management from University of Isfahan
2009 - 2013
Thesis title: Identifying and Modeling the Factors Influencing Corporate Brand Image and Its Impact on Buyer Intention with Focus on Brand Identity Role - The Case of Iran Airlines Companies in the Selected Provinces.
Master of Business Management from University of Isfahan
2007 - 2009
Thesis title: The Excellence Criteria Governance of Najafabad Ghods Industrial Group Based on EFQM Model.
Bachelor of Industrial Management from University of Isfahan
2004 - 2007
Project title: Investigating How to Implement Participative Management in Mobarakeh Steel Company Focusing on Suggestion System.


My Papers

Please visit My Google Scholar page :
List of papers :



Department of Management, University of Isfahan, Isfahan, Iran




m.shafiee (@)